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Making a living from Instagram

  • 1 billion users are active every months. That's almost three times the US population.
  • 500 million users are active every day, that's almost double the US population.
  • In 2017, 70.7 percent of US businesses use Instagram. With 30 milllion business (both large and small) in the USA, this number translates to 21 million US businesses using Instagram.
  • 80 Percent of Instagram user's follow at least one business account. This translates to 640 million users following at least one business account.
  • There are two million Instagram advertisers every month.
Growing up, most people dream of being famous, but the truth is, not everyone can sing or act. But still you can build a personal brand around yourself based on what you can do. Maybe you have a really cool fashion sense, or can bake an awesome cake. On Instagram, anyone can start a side hustle to becoming an infleuncer. If you don't like the spotlight, that's cool. You can build an Instagram following around your dog or your photography. You can monetize your Instagram account a number of ways. Here are few ways you can be making money on Instagram.
  • You could be focusing on sponsored posts for brands that want to reach to your audience, Making you the perfect medium to do that.
  • You could become an affiliate and earn money by selling products that belong to other brands.
  • You could also be selling your own products, which could be physical or digital products. Or even a service. Basically you can sell services and products, just like in any ecommerce business environment.
The enthusiasts of this social media platform are always looking out for new ways on how to earn money from Instagram.

Don't worry, we'll unravel the mysteries of how people  make money on Instagram in detail below.


1. BECOME AN INFLEUNCER:
Social media influencer are people who recommend products or services on their personal profiles in exchange for compensation. Because it's form emphasizes images, Instagram is an ideal place to grow an influencer business around B2b products. Basically, any product that makes for a good image will do well on Instagram. The benefits categories tend to be.
  • Fashion
  • Travel
  • Health/fitness
  • Cooking
Moreover, people are incredibly receptive to influences marketing, if you have a sizable following and the ability to take compelling images. You can land valuable partnership with brands.

As an Instagram. Influencer, you have two main options for featuring brands in your posts.
  • Affiliate marketing
  • Sponsorship
i. sponsorship: your influencers status, you can propose to brands to help promote them In your posts. As said before an influencer is someone who has built a reputable by doing or sharing something online. They have a good following, and they are able to convince their audience about trends because of the level of trusts they have. Build with there online presence.

Brands tend to partner with infleuncers to do sponsored posts that help spread the word about their products. Influencers have to manage many things such as size and reach of their Instagram account has well as the trust and engagement that they build base on their content.

A typical influencer post includes the creation of content such as an Instagram story and an Instagram post. That will include the promotion of the brand or the products. As an influencer, that's why is extremely important to know who your audience mainly consist of. So you know which  brands would best fit your audience. If you've switched to an Instagram business account. You can research your numbers a bit more through your Instagram analytics report.

How to find brands to work with.
If you're big enough, chances are brands will find you, but you can also  look for brands to work with that are on a similar level in term of personality and values, so your audiences won't feel like you're "selling out."

You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplace out there to increases  your chances of being discovered. Including.
  • Grapevine: if you have 5000 or more followers, you can list yourself in the grapevine marketplace. For the opportunity to work with like minded brands.
  • Fohr: connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer "card" that shows your different profiles and total reach for brand shopping  for a partnership. You can also access a list of brands and their wants. So you can take the initiative to reach out too.
  • Indohash: brands post campaigns you can participate in. Post a picture with the specified hostags on Instagrams and get paid, you need at least 700 engaged followers to be eligible.
ii. Become an affiliate:
You can sell other people's products and  receive a cut. Many brands sell their products through affiliate programs. There are many people that make money from Instagram this way.

The difference between an influencer and an. Affiliate is that an affiliate is working towards making sales for the partnering brand in exchange for the commission. On the other hand,  the influencer is mainly aiming to create awareness.

With affiliate marketing, you receive a commission for every purchase someone makes, in other words, you get a little piece of every sale that funnels through your Insta post or profile.this can work really well if a product matches your audiences.

Create engaging posts, so you can promote the products without being pushy. The thing is, since you can only have one link on your Instagram bio, you might want to include a landing page to your affiliate link. In each post, in each post includes a caption that the product can be purchased via the link on the Instagram bio.

How to find partners to work with
Consider reaching out to one of many online merchants offering affiliate programs. Or you can explore popular marketplace like!
  • Clinkbank: a affiliate link with a tier-based commission that's open to anyone.
  • Rewardstype: an invitation- only fashion and lifestyle influencer network that offers 20% commissions.
  • Amazon associates: a popular option that pays out a 10% commissions.
Though it sounds like a number game, affiliate marketing is also an art. And you will have a better chance at success if you have a plan going to include a website and other marketing channels.

2.  OPEN AN ECOMMERCE STORE: got something to sell? Instagram can be a great way to advertise your products Even better. Instagram offer's a number of tools to make direct sales possible.

Even better you can do this just about any type of product, from clothes to teacher supplies.

That's right. There is a whole Instagram community of "teacher influencers" you uses ecommerce to sell classroom organizational tools, printables and other teaching related products they've created.

One teacher influencer make around $50,000 per year on Instagram and makes $200,000 during the highest grossing year as an influencer on the app. By selling your own stuff, you don't need to worry about integrating messages from other brands into your a posting strategy.  Better yet, you can get your own brand out there on the product you sell.

Fans can show their love and support your work by buying from you- a purchase they can feel good about.

To turn your insta account into a strong front, you'll need to complete several steps.

  • Step 1. Covert your personal profile to a business profile: to sell products or services on Instagram you must have a business profile it's free to switch, and creating your business profile is a straight forward process.
  • Step 2: create your feature catalog: when you want to feature products in your post, you'll need to pull them from your store catalog. There's a detailed review of all the best ecommerce platforms here, pick one of these to build your store from there, you connect your catalog to Facebook.
  • Step 3: get your profile approved: Instagram will review your business profile when you are ready. Once Instagram approves your profile for shopping. You're ready to start incorporating your products and services in your post.
YOU CAN ALSO SELL A DROPSHIPPED PRODUCTS.
Droshipping is a business model which you can use to run your store without ever holding any inventory. Once you've made a sale your supplier will ship their products from their warehouse, straight to your customers doorstep. You'll never need to worry about storing, packaging, or shipping your products.

This works in similar way to the previous point of selling products on Instagram to earn money. Just that you won't need to store any inventory. You can easily set-up a dropshipping store with shopifys ecommerce platform, which is free for 14 days.


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